In this digital age, web banners plays a significant role in marketing and raising brand awareness. Beside the design, choosing the right sizes for your banners, undoubtedly, will also have a great impact on their effectiveness. Interactive Advertising Bureau (IAB) have standardized various sizes and types of web banners in their ad size guidelines which will facilitate the process of creating and submitting content to different web pages.
In this article, we will introduce the most commonly used sizes across the web and mobile.
Common web banner types and sizes
| TYPE | DIMENTION (px) |
| Medium Rectangle | 300 x 250 |
| Leaderboard | 728 x 90 |
| Wide Skyscraper | 160 x 600 |
| Half Page | 300 x 600 |
| Billboard | 970 x 250 |
| Large Rectangle | 336 x 280 |
| Banner | 468 x 60 |
| Half Banner | 234 x 60 |
| Skyscraper | 120 x 600 |
| Vertical Banner | 120 x 240 |
| Portrait | 300 x 1050 |
| Large Leaderboard | 970 x 90 |
| Square | 250 x 250 |
| Small Square | 200 x 200 |
| Small Rectangle | 180 x 150 |
| Button | 125 x 125 |
Common mobile banner types and sizes
| TYPE | DIMENTION (px) |
| Mobile Leaderboard | 320 x 50 |
| Mobile Full Page Flex | 320 x 320 |
| Large Mobile Banner | 320 x 100 |
| Square | 250 x 250 |
| Small Square | 200 x 200 |
Among the above types and sizes, most of all ad impressions are made up of these 4 following ones:
| DEVICE | TYPE | DIMENSION (px) |
| Mobile | Mobile Leaderboard | 320 x 50 |
| Web | Medium Rectangle | 300 x 250 |
| Web | Leaderboard | 728 x 90 |
| Web | Wide Skyscraper | 160 x 600 |
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